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On Friday and Saturday at West 12 Mile, official Woodward Dream Cruise merchandise will be available for purchase all day. The cruise runs along a 16-mile route through Berkley, Birmingham, Bloomfield Hills, Bloomfield Township, Ferndale, Huntington Woods, Royal Oak, Pleasant Ridge and Pontiac in Oakland County. Learn more about the Woodward Dream Cruise at the official event website. Pfaff will be on a panel at the Dream Show including designers Kevin Byrd, Adam Genei, and Steve Mank. Tickets for the Show are $50 if you are over 18 years of age, $25 for 13-17, and free for kids under 12.
Woodward Dream Cruise set for August 19

The ad hoc cruising caused traffic jams on many summer evenings, automobile accidents and included many cruisers drinking and driving. With the organizing of the Dream Cruise most of these bad influences simply disappeared. Car enthusiasts can enjoy some classic cars before the main event from noon to 7 p.m. Anyone can participate although, those not driving a classic car are asked to stay out of the two right lanes nearest to the curb. Ford will have a second display in Berkley, where it traditionally shows off its latest performance vehicles.
Woodward Dream Cruise returns this weekend. Here's what to know about parking, events and more
Birmingham — Here comes Detroit’s annual auto-palooza. The Woodward Dream Cruise was founded in 1995 and goes through nine Oakland County communities along 16 miles of Woodward Avenue. The event will happen on Saturday, Aug. 19, from 9 a.m. Food and drinks will be available for purchase on-site; no outside food and drink will be allowed. Official cruise merchandise will be available for purchase there as well. Pre-registering is available online or on the day of, sign-up will be available at Shrine Catholic High School.
Dream Cruise events Friday and Saturday
Ferndale officially kicks off the Dream Cruise on Friday, Aug. 19, with its annual Emergency Vehicle Show, 5 p.m. In addition to those familiar events, Ferndale will also have a Storyland of Floats featuring Detroit Thanksgiving Day parade floats, live rock music and an electric go-kart play zone for the rug rats. Rain or shine, the official event is the highlight of an unofficial summer of cruising along “America’s main street” as enthusiasts gather to celebrate the automobile on weeknights and weekends. The Cruise really gets rockin’ a week before with Motor Trend Presents Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac. Prior to the organizing of the Dream Cruise residents of the west side of Detroit and the western Detroit suburban communities had been cruising Woodward Avenue since the 1940s.
Police departments from each community patrol on foot, horseback and vehicles during the Cruise to ensure a safe and family-friendly environment for everyone. A team of amateur radio operators also serve as additional “eyes and ears” of law enforcement officials along the Cruise route. The Woodward Dream Cruise is an alcohol-free, family-oriented event. As public safety is paramount, cruisers are asked to obey all rules of the road. One of the biggest gatherings will be at the Cruise’s epicenter, Memorial Park at 13 Mile and Woodward, where a variety of car clubs congregate. You’ll see anything from a hot pink 1955 Ford T-bird to a 1,000-horse Chevy Nova dragster to a striped 427 Shelby Cobra.
Pontiac Transportation Museum shines spotlight on city's auto industry impact
The Dream Cruise is one of the largest outdoor automotive events in the world, drawing more than 1.5 million people and 40,000 classic cars from around the world. It links together nine cities on America’s oldest highway. Other community events along the route include a classic car parade in Berkley and the Pontiac Classic Car Show on Friday, and a Saturday Ford Bronco Show in Pleasant Ridge.
Public parking is available along or near the cruise route. M1 Concourse will host its second annual Woodward Dream Show on Friday, August 19th in Pontiac with some 600 examples of the Cruise’s finest vehicles. In particular, the event will celebrate 90 years of the 1932 Ford “Deuce”, 100 years of the Lincoln brand, and 55 years of the Pontiac Firebird. Ford is also going electric and will show off its new F-150 Lightning pickup and Mustang Mach-E at its Ferndale activation.
What Ford is showing off at the 2023 Woodward Dream Cruise
Registration is $40 until Wednesday and will be $45 the day of the race. WXYZ-TV (Channel 7) and WOMC-FM (104.3) will be broadcasting live from Birmingham. Detroit — Auto enthusiasts from around the globe will rev up their engines and descend on Metro Detroit this weekend for the highly-anticipated Woodward Dream Cruise.
Where do folks park?
Past cruises have showcased everything from the mid-engine Ford GT to the 7-electric-motors Mustang Mach-E 1400 (as in 1,400 horsepower). "Collaborating with the Woodward Dream Cruise is very important to Ford Motor Company because we strive to contribute and give back in meaningful ways to the communities where we live, work... and cruise." Starting as early as Thursday, car enthusiasts will crowd Woodward and surrounding communities to showcase their wheels.
The show will feature over 50 Fords dating to 1932, nearly 30 Lincolns and Firebirds, over 100 Corvettes, and more than 50 American classic hot rods. Visitors will be able to purchase food, and official Woodward Dream Cruise merchandise all day. It began as an effort by Nelson House plus a group of volunteers seeking to raise money for a soccer field in Ferndale. They also wanted to re-create the nostalgic era of the 1950s and '60s, with music and cars roaming down Woodward. The first year brought in 250,000 people and has grown each year since then. Big-finned Caddys, classic Corvettes, souped-up dragsters, and even the venerable 1997 Honda Civic Type R, which turns 25 this year, will be lined up bumper-to-bumper Saturday for the 27th annual Woodward Dream Cruise.
Passengers can board at any RED SMART or FAST bus stops along Woodward. To 5 p.m., this car show will take place in the Walgreens lot at Woodward Ave. and surrounding streets like Haynes to Adams Road, Worth Street to Woodward and Webster Street to Adams Road. Birmingham shops will be open, and there will be sponsor exhibits for spectators to enjoy. Auto enthusiasts from all over the world, including New Zealand, Japan and Australia, flock to the cruise annually for a taste of car history in Michigan. There are all sorts of events throughout the weekend, starting Friday. They come out to cruise Woodward every year for the Dream Cruise with this '46 Chevy truck.
Ferndale is also home to Mustang Alley, a sprawling buffet of every generation of the iconic pony car — and the largest car show on the 16-mile stretch of the Dream Cruise. In addition, the event website shared a Facebook account where the community shares more information about where visitors can find parking and other events. SMART bus encourages passengers to plan ahead before their trips due to possible delays leading up to the cruise and the day of the event. Attendees can hop on a free SMART dream cruise shuttle from 8 Mile to Pontiac.
Mustang Alley will take place with Ford Motor Co. from 10 a.m. With the entrance starting at Hilton Road at East Nine Mile Road. Pre-registration is closed but vehicles not pre-registered can enter at about 10 a.m. Parking for this event can be found in one of six Birmingham parking structures; metered parking will also be available.
This had resulted in the federal government's Corporate Average Fuel Economy regulations of 1975 and the proliferation, temporarily, of more fuel-efficient and less powerful automobiles. However, the Woodward Dream Cruise also welcomes vehicles of all models whose owners have either scrupulously maintained or customized their car to create a unique vehicle or statement. At M1 Concourse, over 600 cars in 13 classes including hot rods, race cars, muscle cars and cruisers will be on display and compete in exhibition competitions.
Gatherings of car clubs, old friends and old jalopies will meet up and down Woodward. Further north on the avenue will be Chevrolet’s Birmingham display. Expect the new, 670-horsepower Corvette Z06 — engorged with the most powerful, naturally aspirated V-8 production engine ever produced — to anchor a lot-full of the brand’s car and truck offerings. Dodge isn’t the only manufacturer with a big presence at the Cruise. With so many car people on Woodward, the event is catnip for companies seeking to show off their latest toys.
We love to see all the great family moments happening along the avenue today. There will also be a Grudge Match competition with a bracket-full of hot rod shops — Tavarish, Westin Champlin, Demonology among them — squaring off with drag racers built for the event from Dodge Direct Connection parts. From noon to 7 p.m., live music will be performed in the arena next to the biergarten. Purchasing a ticket includes no charge on parking and shuttle, and a better view to see the cars up-close.
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